we took a TWO-year old brand and made it LOOK 102...while keeping it warm, elegant and, most importantly, ICONIC.
French wine tourism promises access, but most experiences stop at the surface: guests are shown a version of wine country designed for comfort rather than discovery.
Be Relevant
Founder Hugo Jeanguyot operates differently. During our field research, he took us to a 16-acre vineyard run by a single winemaker. We tasted in a barn with a dirt floor. The winemaker spoke no English; Hugo translated for hours. He later shared that no tourist had ever visited the winery before.
This moment unlocked our strategy: luxury wine travelers don’t need another pour. They seek experiences that feel earned rather than staged.
BE ICONIC
This ethos comes through most clearly in the anchor line which, in concert with the script wordmark, adds warmth and personality to an otherwise refined system—balancing authority with approachability.
The outcome is a brand that signals exactly what Jeanguyot delivers: deep knowledge, rare access, and an invitation into French wine culture as it truly exists.
Be Relevant
Founder Hugo Jeanguyot operates differently. During our field research, he took us to a 16-acre vineyard run by a single winemaker. We tasted in a barn with a dirt floor. The winemaker spoke no English; Hugo translated for hours. He later shared that no tourist had ever visited the winery before.
This moment unlocked our strategy: luxury wine travelers don’t need another pour. They seek experiences that feel earned rather than staged.